Insurance Marketing: What Works in the Modern Age
Insurance marketing is challenging. When shopping for shoes, apparel, electronics and cars, there’s image involved. People feel strongly. They have skin in the game. Clearly, shopping for insurance is not as emotionally engaging. Yet, some pitches are more compelling than others – especially with younger audiences. Let’s take a look. A case in point: Lemonade […]
Continue readingInsurance Marketing Via Connected Homes and Fitness Trackers: Creepy or Compelling?
Can you imagine a time when insurance marketing offers are made based on trends identified by fitness trackers and connected home devices? It’s coming!
Continue readingMillennial Insurance Marketing Spotlight: Six Takeaways
Millennials are the biggest market and opportunity. Here’s what they want from insurers.
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