How Insurers Can Appeal to Gen Z Buyers
Generation Z is ready to change the world. Businesses should take note. Generation Z includes people born after 1996. In 2021, the oldest members of this generation are 24. They’ve graduated from high school, and some of have graduated from college. They’re still young, but they can work, shop and vote. They are a vocal […]
Continue readingHow Auto Insurers Can Win Gen Z Drivers
A new generation is stepping into the driver’s seat. Here’s what auto insurance can do to earn their business. Getting to Know Gen Z According to Pew Research Center, the cutoff year for Millennials is 1996. Anyone born between 1997 and about 2012 belongs to Generation Z. In 2020, the oldest Gen Z members are […]
Continue readingThree Must-Dos When Marketing Insurance to Gen Z
Kids these days … might surprise you. Never mind the stereotypes – and yes, let’s skip the part where we used to walk to school uphill both ways. As America prepares for another major generational transition, let’s take a look at who’s waiting in the wings, and how insurers can serve them best. Who is […]
Continue readingInsurers: Are You Ready for Gen Z?
Gen Z refers to people born between 1996 and 2010. They’ve overtaken millennials in numbers and hold significant buying power. Here’s what insurers need to know
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