D2C Impact: What Does it Mean for Insurance Distribution?
As we discussed in a previous D2C article, the direct-to-consumer model is poised to change everything about how insurance is bought and sold. With that in mind, let’s look at the distribution landscape. What’s not working The existing model is troubled by a “vast amount of friction.” According to one Insurance Governance Leadership Network (IGLN) […]
Continue readingHow to Sell Insurance Direct-to-Consumer
Early this year, when the Interactive Advertising Bureau published research on a surge in “direct to consumer” (D2C) companies, it was talking about more than a smattering of startups. Companies like the eyewear pioneer Warby Parker aren’t just “interesting curiosities,” it said, but examples of “an enduring shift in the way the consumer economy operates.” […]
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