John Baker
Author Archives: John Baker

What’s Happening in Telematics? News Roundup


It’s that time again! Let’s look at what’s new in the world of telematics. 1. At last, GEICO joins the telematics wave. The giant was holding out. But those days are over. GEICO saw that a major competitor that embraced usage-based insurance had “a significant advantage on the loss ratio side,” Insurance Journal said, and […]

Continue reading

7 Rules for Scaling Policyholder Satisfaction


It’s impossible to talk about policyholder satisfaction without acknowledging how much the game has changed in the past 15 years. With the youngest Millennials in their mid-twenties and the oldest nearing their forties, we all know that it takes more than a logo to hold onto your customers. That’s as true in insurance as anywhere […]

Continue reading

The Future of Insurance: The Parametric Approach


Parametric insurance is all about parameters. To borrow from CRC Group President Garrett Koehn, it’s “if this, then that” insurance – and it’s about to get big. How does it work? Koehn gave this example: let’s say you live in Houston, and you have a parametric policy providing $5,000 in benefits should you experience a […]

Continue reading

Navigating the Constraints of Direct-to-Consumer Insurance


The direct-to-consumer insurance sales model has the potential to reshape the insurance industry in its entirety – from the type of products sold, to the way they’re bundled; from how those products are distributed, to the role that agents and brokers play in the sale. But to everything, there is a limit. Which brings us […]

Continue reading

Driving Trends: What’s Hot and What’s Not


Wondering what’s hot and what’s not? Here’s a quick round up of driving trends that may impact your insurance marketing and underwriting strategies. Hot: Sharing a ride According to the Census Bureau, the number of workers sharing a ride to the office is rising across major U.S. Cities, CityLab reported. Some cities are attempting to […]

Continue reading

Ten Ways IVR Can Power Your Insurance Growth


Interactive Voice Response (IVR) is doing a lot to power company growth for major players in life, health and P&C insurance. So, what can it do for you? Give you better info with less effort. For example, Humana uses IVR to provide insurers with a wealth of member info, including referral requirements, lifetime maximums, status […]

Continue reading

What to Expect in Driving Data Regulation


Insurers are putting data to good use. As connected cars, mobile apps and telematics technology produce new streams of data, this information is facilitating improvements in underwriting, claims and customer relationships. There’s just one concern. While people love the faster processing, personalized offerings and deep discounts, they’re also worried about privacy. In a world of […]

Continue reading

Selling Insurance Direct-to-Consumer: The Product Impact


We’ve already seen how selling insurance direct-to-consumer will impact the distribution model and the role of agents and brokers; it will also bring about some profound changes in insurance products. More delivery models According to  Insurance Governance Leadership Network (IGLN) research, the methods of delivery will splinter insurance products into several types: do it for […]

Continue reading

From Art to Science: New Uses for Insurance Data


According to Best’s Review, a recent “explosion” of analytics advancements is “shifting underwriting from an art to a science.” In terms of risk, we’re talking better visibility and better predictions. But there is a little thunder behind this silver lining: over-reliance on digital tools presents a problem, and privacy concerns persist. With that in mind, […]

Continue reading